Yesterday two guest speakers gave a talk on ‘going freelance’ in the studio at uni.
Richard Mefta, a student who graduated from the course last year and Jenny Warburton gave a presentation covering all the basics, moving on to more in depth detail about the process of setting up a photographic business.
working for yourself
being your own boss
owning your own business
could also be represented by a company
freedom to choose own projects
more time for holidays
be your own boss
lack of security
lack of stability
no benefits – ie sick pay/holiday pay
Lack of direction
to be able to sell yourself
to be a good communicator
to be able to show your creativity and sell it
to have good time management skills & be organised
to have good networking skills
be engaged in your practice
bring the best talent to the work place
be agile, go where the work is
adapt your skills
develop more skills
have a blended approach
don’t focus only on financial worth/value
focus also on environmental and social value
WHO are your clients?
WHAT do they want?
WHAT services do you offer?
WHAT will you charge?
WHERE can you deliver your product?
HOW will you tell the market where you are?
WHO are your competitors?
IN ORDER TO SUCCEED as a freelancer you need to be very clear about;
What it is you can offer
How that;s unique
how will it provide value to the customer
how will it stand out from others
Leaflets – put offers on them to encourage people to keep them
SOME useful links to investigate:
HOOTSUITE – post to multiple social networks at once
TRELLO – digital noticeboard/project management tool
WAVEAPPS – invoicing app
EVERNOTE – note making tool/online journal