Going freelance – guest speakers

Yesterday two guest speakers gave a talk on ‘going freelance’ in the studio at uni.

Richard Mefta, a student who graduated from the course last year and Jenny Warburton gave a presentation covering all the basics, moving on to more in depth detail about the process of setting up a photographic business.

Freelancing –

working for yourself

being your own boss

owning your own business

could also be represented by a company

REWARDS:

freedom to choose own projects

flexi hours

more money

more time for holidays

be your own boss

CHALLENGES:

long hours

lack of security

lack of stability

no benefits – ie sick pay/holiday pay

Lack of direction

less routine

NEED:

to be able to sell yourself

to be a good communicator

to be able to show your creativity and sell it

to have good time management skills & be organised

to have good networking skills

SOME TIPS

be engaged in your practice

be commited

bring the best talent to the work place

be agile, go where the work is

adapt your skills

develop more skills

learn continuously

have a blended approach

don’t focus only on financial worth/value

focus also on environmental and social value

WHO are your clients?

WHAT do they want?

WHAT services do you offer?

WHAT will you charge?

WHERE can you deliver your product?

HOW will you tell the market where you are?

WHO are your competitors?

IN ORDER TO SUCCEED as a freelancer you need to be very clear about;

What it is you can offer

How that;s unique

how will it provide value to the customer

how will it stand out from others

MARKETING:

Website

Portfolio

Business cards

Leaflets – put offers on them to encourage people to keep them

PR

networking

posters

SOME useful links to investigate:

HOOTSUITE – post to multiple social networks at once

Screen Shot 2014-02-21 at 15.05.20

TRELLO – digital noticeboard/project management tool

Screen Shot 2014-02-21 at 15.06.23

WAVEAPPS – invoicing app

Screen Shot 2014-02-21 at 15.08.03

CREATIVE BOOM

Screen Shot 2014-02-21 at 15.09.04

EVERNOTE – note making tool/online journal

Screen Shot 2014-02-21 at 15.10.47

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